Marketing Manager

Energy Recruiters | Roswell, GA

Posted Date 3/25/2019
Description

Our Team at Energy Recruiters is investing in a new opportunity for a Marketing Professional. Our Firm primarily serves the downstream sectors of the transportation fuels and lubricants industries.  If you have a passion for being an integral part of making businesses better, owning the marketing discipline, and creating win-win solutions, Energy Recruiters can support your professional goals.

Location

Roswell, GA

Compensation

Based on Experience; comprehensive benefits including 401(k), medical, dental, etc.; local candidates encouraged to apply

Responsibilities

Purpose

Play a leadership role in the development, planning, and execution of a comprehensive marketing strategy to achieve branding, retention, and customer acquisition goals.

Validate return on capital employed using accurate data measurement and analysis

Planning

Develop strategies and tactics to increase both market share and share of wallet

Communicate & collaborate with Leadership Team and stakeholders to develop clear goals in the areas of customer acquisition and retention as well as corporate branding.

Build a rolling 12 month marketing plan/calendar that will serve as the road map for achieving goals.

Execution

Manage our company brand including image, standards, message, and reputation at all points of contact

Develop valuable content and manage delivery to our target audiences (internal/external)

Create and manage an automated platform for content delivery to Clients as well as prospective customers and candidates.

Lead company marketing campaigns and develop/support of e-commerce initiatives

Train and coach stakeholders to effectively execute their roles in the marketing plan

Measurement/ROI

Create a measurement and reporting system to evaluate the effectiveness of investment and create a baseline for evaluation of future efforts and outcomes

Measure the outcome of specific marketing efforts and continuously improve/optimize results

Plan and propose future marketing investment and expected results

Requirements

3+ years of demonstrated success in the development, execution, and optimization of strategic and tactical marketing plans.

Analytical, organizational, and problem-solving skills.

Advanced/Expert user of MS Office, content publishing software, and CRM software

Accurately interpret behaviors, patterns, and trends through analysis of market data

Excellent verbal and written communications skills in small and large group settings

Excellent interpersonal skills with internal and external stakeholders

Leadership competencies

Bachelor’s degree

Currently reside within 20 miles of Roswell, GA

Contact

Jason McAuliffe at jasonm@er-inc.com or 239-444-5283

Professional Interests (choose at least one)
Marketing & Category Management
Geographic Regions (choose at least one)
Southeast | No Preference/Open to All

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